Heineken Launches The World S First Virtual Beer For Metaverse
The popular Dutch brewing company on Thursday launched its first, brand new, virtual beer, Heineken Silver, at a metaverse launch event within the immersive digital platform, Decentraland. Promoting the product as a legitimate virtual product, the company invited real journalists to the launch event of the fake beer and treated everyone to pixilated lobster and caviar. There was also a virtual DJ and dancers dressed in Heineken gear. Describing the product launch as “an ironic joke” for themselves as well as other brands, the virtual beer, Heineken Silver is brewed with 100% purified pixels, tripled-filtered through firewalls, and uploaded with 5 million megabits per second....